Gone are the days when web designers in the UK and other parts of the globe had only to solve design problems and figure out the next trend. Today, designers must focus on the subtler roles of the position in different websites – that is, making the audience stay on the website a little longer, or better yet, make the visit convert.
One major concern you should have for your site is the white noise. Think of it like the fuzz on your telly, but this time it is on a website. This is the factor that drives visitors away from the portal.
The biggest source of white noise right now are the many advertisements on websites. Of course, these are essential for the profitability of a site, but you should find ways for them not to interfere with the user experience. There are a few tricks you can try, according to data from Web Designer Depot and Effortless Sites.
Take a lesson from Facebook and Twitter. Have you noticed how the sponsored ads appear in your news feed? This is the way these social networks merge actual content and ads. The great part about it is that they do not scam users into concealing the ad as a regular piece of content; instead, they label it with the term “sponsored” as a subtle sign that it is an ad. It doesn’t annoy users and it works.
This is a technique you will often find on many websites, where the ads are on the sides or below. The point of this trick is to place the ads subtly outside the content, but still make them work.
Ads at the bottom of the page are not quite popular, but if you really want to give the audience that content-rich feeling, this could do the trick. On the downside, some advertisers feel this is not a direct way to promote the business.
YouTube has good ad placement. There are preroll and endroll ads, not to mention the commercial-like ads at the bottom of the screen. This technique renders a telly-like feel to the medium, although this may not sit well with some of the audience. The trick here is to make sure that the ad is relevant to the interests of the viewer. Ad targeting is essential in this method, for which you could look at Hulu for inspiration.
Web designers have seen a lot of changes over the years, and now, the focus should be on the user experience. Use these tricks to your site’s advantage to maintain ad revenue and traffic at the same time.