Is LinkedIn the New Master of B2B Selling and Marketing?

Is LinkedIn the New Master of B2B Selling and Marketing?

A Phone ScreenFacebook dominates the social media scene in almost every aspect, from business applications to personal use. In fact, a 2015 study shows that 52 percent of marketers choose Facebook as the most important social media platform. LinkedIn, on the other hand, only got 21 percent.

Despite the disparity, LinkedIn is the most business-focused platform and is a part of social media training for businesses. So, what are the things that LinkedIn does better than other platforms?

Professional Networking

Unlike Facebook, which was initially developed for social use and has only recently expanded its scope to more business-related pursuits, LinkedIn’s main purpose is to help people network professionally and let them find other business clients, associates, and colleagues. It is the safest and most professional platform for business-related connections.

A Form of Validation

Professionals who look up your profile or business on LinkedIn can see who how you are growing in your field. It shows your previous affiliations, which also doubles as a way to validate your expertise and experience without blatantly advertising them. This is especially beneficial for law firms and healthcare organizations since it allows users to review the employees’ skills and background.

Non-Intrusive Outreach

LinkedIn users can input their professional information, such as work history, skill sets, position in their current company, specific business interests, and much more on the platform. Other professionals can access this information by simply browsing your profile. This is a form of non-intrusive outreach, as opposed to sending potential clients or employers a private message on Facebook or Twitter.

A Growing Platform

It’s true that Facebook still has the biggest user population. LinkedIn, however, is slowly gaining momentum. In 2016, there were 433 million LinkedIn users, with around106 million unique user visits each month. Around 40 percent of the users check their LinkedIn accounts daily.

LinkedIn is a very effective B2B marketing and sales platform. After all, it’s what it was built for. 

Facebook dominates the social media scene in almost every aspect, from business applications to personal use. In fact, a 2015 study shows that 52 percent of marketers choose Facebook as the most important social media platform. LinkedIn, on the other hand, only got 21 percent. Despite the disparity, LinkedIn is the most business-focused platform and is a part of social media training for businesses. So, what are the things that LinkedIn does better than other platforms? Professional Networking Unlike Facebook, which was initially developed for social use and has only recently expanded its scope to more busi ...

Expand Your Hospitality and Tourism Education in Singapore

Expand Your Hospitality and Tourism Education in Singapore

City of SingaporeTaking up a course in a university requires a student to think deeply and consult with people who could give them good advice. Choosing the right course for you could help create your future career in an industry that requires your skill and expertise.

Singapore has become an education hub in the tourism industry. With its many tourist attractions, the island-nation has become educational prime real estate, with universities offering a broad spectrum of hospitality and tourism courses in Singapore.

Tourism and Hospitality Services

Tourism is a booming industry worldwide. Business establishments such as restaurants, parks, casinos, nature reserves, hotels, motels, and other tourist attractions are all part of this industry. If your interests fall into this category, this industry allows you to find fulfilment in a job where service and satisfaction are essential factors.

Tourism courses include Hotel and Restaurant Management, Tourism and Leisure Management, Conference and Events Management, Club and Gaming Management, Hospitality Operations Management, and Destination Management and Planning.

These courses cover different aspects of the industry, from management, providing services, to planning and development. Some schools offer accounting, marketing, and business management to give their students a broad understanding of what is needed in the industry.

What Universities Offer

Universities in Singapore offer tourism and hospitality courses that combine core subjects with special courses and lessons in management and behavioural science that gives you a good overview of the industry.

Students also undergo on-the-job training in different settings to help them prepare for real-life situations. You are groomed and equipped with the right knowledge and skills to prepare you for the demands of clients and possible situations that often arise in the industry. Having the skills and knowledge essential to the industry will help students succeed in their chosen field.

If you are interested in broadening your horizons in the tourism industry, choose a university in Singapore that could offer you the specific course you want to enter.

Taking up a course in a university requires a student to think deeply and consult with people who could give them good advice. Choosing the right course for you could help create your future career in an industry that requires your skill and expertise. Singapore has become an education hub in the tourism industry. With its many tourist attractions, the island-nation has become educational prime real estate, with universities offering a broad spectrum of hospitality and tourism courses in Singapore. Tourism and Hospitality Services Tourism is a booming industry worldwide. Business establishments such as r ...

What Makes Ads Impressive?

What Makes Ads Impressive?

Advertisement collaboration with the employeesAdvertisements are the crutch of a company. Companies use ads to get their message across to reach a wide target of customers. This message may be an announcement of a new product or service or additional information about your service. With the help of a great PR agency in Melbourne, rest assured that you will have an impressive ad to wow your clients.

Make Them Stand Out

A stand out advertisement has the following key elements: strong and relevant visuals, a strong brand identification, uniqueness, and an eye-catching headline.

Ads are all about visuals, whether they are print or on TV. Choose colours and images that represent your company and your brand. They must send a direct message at first glance. Eliminate the visual elements that are not necessary for communicating the message.

Customers should also be able to identify your brand among the many advertisements in the market today. For example, the Dove commercial is known for always advertising its moisturising content to give its consumers smooth skin. Dove never fails to emphasise this in all of its commercials.

Uniqueness, on the other hand, is like an ad’s je ne sais quoi. There should be an inexplicable factor in your ad – something that just attracts customers and something that they haven’t seen in other ads.

A PR agency in Melbourne can also help you come up with a catchy headline that gives the gist of the message.  Make every word count. Refrain from fluff and pompous claims. Stick to what loyal clients would want to know about your product, and what you can promise to deliver.

A Short but Sweet Tagline

The tagline is just as important as the visuals and the headline. Think of a tagline that clients could associate quickly with your product. Think of witty phrases that would make them laugh or smile. You may even have intriguing taglines.

Conclusion

Proper advertisement is part of the winning formula for companies and brands. Think out of the box and you will surely get your target market.

Advertisements are the crutch of a company. Companies use ads to get their message across to reach a wide target of customers. This message may be an announcement of a new product or service or additional information about your service. With the help of a great PR agency in Melbourne, rest assured that you will have an impressive ad to wow your clients. Make Them Stand Out A stand out advertisement has the following key elements: strong and relevant visuals, a strong brand identification, uniqueness, and an eye-catching headline. Ads are all about visuals, whether they are print or on TV. Choose colours a ...

Planning a Wedding for the Books: An Island Destination

Planning a Wedding for the Books: An Island Destination

Wedding Set Up On An IslandEvery love story is different, so why not switch up the traditional wedding program for one that reflects what you really want?

A destination wedding on an island is the best choice if you want an intimate and unforgettable affair with the people dearest to you. It even includes a tropical scenery, accommodations, and activities — things you need to calm those pre-wedding jitters.

On top of that, as mentioned on catalinachamber.com, an island wedding will be the subject of conversations for years to come.

Here’s why an island wedding is good for you.

Filtering Out the Guest List

You might expect 139 guests in a traditional wedding. But you can cut the number of guests significantly with a destination wedding. An island wedding filters out the acquaintances, colleagues, and relatives you’re not keen to invite but feel an obligation to extend one.

Moreover, an island wedding is at least a few days long. It isn’t the usual four-hour flurry of congratulations in traditional venues. So you can truly enjoy the moment with the family and friends who truly care about your happiness. Not to mention, it is your chance to spend time with the future in-laws and win them over (if you haven’t already).

Leaving the Stress at Home — Both Your Homes

A destination wedding is a great idea if you and your future spouse are not from the same hometown, state, or country. It means both parties are meeting in the middle, with neither having the home-court advantage.

And since you’re all flying in from where you actually live, you get to leave all the wedding details to on-site staff. You no longer have to rush from one florist, caterer, or photographer to another to get everything right. You can just leave it all to the organizer, approve what needs approval, and focus on the occasion.

Having Two Honeymoons

Think of it this way: the island wedding, no matter how pampered your wedding party feels throughout the affair, is only the pre-game to your actual honeymoon. This means you get to spend more time with your future spouse, getting to know a different side of them when you’re with the people who matter most and getting to know each other even better in the trip that follows.

If you and your future spouse want a worry-free wedding, consider having it on an island. Apart from an intimate guest list, it gives you twice the adventure at half the worries.

Every love story is different, so why not switch up the traditional wedding program for one that reflects what you really want? A destination wedding on an island is the best choice if you want an intimate and unforgettable affair with the people dearest to you. It even includes a tropical scenery, accommodations, and activities — things you need to calm those pre-wedding jitters. On top of that, as mentioned on catalinachamber.com, an island wedding will be the subject of conversations for years to come. Here’s why an island wedding is good for you. Filtering Out the Guest List You might expec ...

Top Reasons You Should Insist on Construction Safety Products

Construction Worker Holding a Hard Hat

You do not need telling how dangerous construction work can get. However, the massive numbers of fatalities punctuating the building industry is quite a thing to note. That should be enough reason you should always insist that every employee and visitors as well are using the recommended safety gear.

Here are the other top reasons you should use these construction safety products, offered by reputable vendors such as 3S Site + Safety Supplies.

Worker Safety

The success of your construction operations hinges on the health and performance of your employees. It is, therefore, important you ensure your employees use the right safety methods, are working in a safe environment and using the right equipment for particular tasks in the recommended manner.

It is equally of great importance that you provide your visitors with safety gears to avoid cases of accidents in your work sites.

Compliance with Safety Standards

It is a national requirement that all building companies run their businesses adhering to worker health and safety standards. If you have been in business for quite a while, you must have noticed building authorities cancelling licenses of firms that fail to comply with safety standards.

You certainly are not planning to be next, so insist on using safety items and gears.

Avoiding Liabilities Related to Work site Accidents

Although you are timely in servicing your workers’ and work site’ insurance cover, you do not want to lose your employees to accidents you could have prevented from occurring. Remember, human skill is the most valuable asset to your company.

Keeping your work site safe to work in will also save on medical and legal costs you would have otherwise spent handling workplace accidents.

Considering the availability of advanced safety methods, it is quite unlikely that you should contribute to the current pace of the growing number of work site accidents and fatalities. It is advisable you insist that every person in your workplace uses appropriate construction safety products.

You do not need telling how dangerous construction work can get. However, the massive numbers of fatalities punctuating the building industry is quite a thing to note. That should be enough reason you should always insist that every employee and visitors as well are using the recommended safety gear. Here are the other top reasons you should use these construction safety products, offered by reputable vendors such as 3S Site + Safety Supplies. Worker Safety The success of your construction operations hinges on the health and performance of your employees. It is, therefore, important you ensure your ...

Welding Safety: Quick Guidelines

Welding Safety: Quick Guidelines

Image of a man wearing protective mask and coat while weldingIn the construction business, the welding process can easily combine two or more. It is cheap, making it one of the most common construction methods. But like any other methods, many risks come with the job.

Herrickindustrial.com advises protecting yourself from the hazards of welding by getting protective welding gears and supplies online. You should also consider American Welding Society’s (AWS) guidelines to ensure safety in the welding workplace.

1. Site Analysis

Worksite analysis is important to find current and potential hazards. You can use the Job Hazard Analysis (JHA) to properly check the safety of your working area.

2. Hazard Prevention

Once you finish analyzing the site, you should follow it with prevention of the risks and hazard. AWS noted you should ensure safety not only in the workplace but also health. Check proper ventilation, fire prevention, and public safety.

3. Training

Besides having working skills, you should also be able to judge the hazards that may come up. You need continuous training to ensure workplace safety and to reduce the risks of human error.

4. Management

Proper training and work ethics start from management. Regardless of one's position in the construction industry, everyone should receive enough and up-to-date training.

Welding might be one of the cheapest and common methods to get the job done. But this does not exempt it from the risks and hazards that come with any construction job. Always practice proper safety guidelines to have not only a productive but also a safe workplace.

In the construction business, the welding process can easily combine two or more. It is cheap, making it one of the most common construction methods. But like any other methods, many risks come with the job. Herrickindustrial.com advises protecting yourself from the hazards of welding by getting protective welding gears and supplies online. You should also consider American Welding Society’s (AWS) guidelines to ensure safety in the welding workplace. 1. Site Analysis Worksite analysis is important to find current and potential hazards. You can use the Job Hazard Analysis (JHA) to properly check the safe ...

Buy a New Car with these Cost-Reducing Strategies

Buy a New Car with these Cost-Reducing Strategies

Couple with a car dealer

Although not as major as buying a home, purchasing a car still requires you to make a huge investment. And this does not just mean spending time in doing your homework as to which particular vehicle make and model, but also the price you can afford, and whether you can afford the loan payments.

Since you most likely would have to secure an Ogden auto loan - offered by financial institutions such as wasatchpeaks.com - which involves paying both the capital and the interest, it is important you take steps to cut back on your overall car purchase expenditures.

And one of the most effective strategies to achieve this goal is to secure a loan that comes with the best possible rate.

Timing Plays a Major Role

Not a lot of consumers know this, but there are specific times of the year wherein buying an automobile comes at a lower expense. Weekends are a great example, and so are the Holiday season and the end of the financial year.

How Correct Timing Helps Reduce Your Expenses

A majority of car buyers go about this task during the weekends, leading to increased activity in dealerships and auto shops. Since dealers profit more during these days, they are more inclined to give their customers better deals, which include lower prices, yet greater value and even special-rated add-ons.

Because you can get a new ride at a reduced price, you would just need a smaller auto loan amount. This then results in lower monthly loan repayments. And, you can save more, since you pay less towards interest.

Can You Afford to Wait?

Sometimes, it makes more financial sense to wait before getting yourself a new vehicle. For instance, you expect a big commission two months from now. You might want to put off your purchase until such time, as this will let you make larger down payment towards your new ride.

A bigger down payment means less amounts to borrow. In many cases, you can get a better auto loan rate with this since lenders will consider you a low-risk borrower.

Although not as major as buying a home, purchasing a car still requires you to make a huge investment. And this does not just mean spending time in doing your homework as to which particular vehicle make and model, but also the price you can afford, and whether you can afford the loan payments. Since you most likely would have to secure an Ogden auto loan - offered by financial institutions such as wasatchpeaks.com - which involves paying both the capital and the interest, it is important you take steps to cut back on your overall car purchase expenditures. And one of the most effective strategies ...

Why Companies Should Value Employees

Why Companies Should Value Employees

Employee dismissed by the company carrying his box of personal thingsMany companies overlook the important role that employees play in keeping the business operations smooth. The article highlights some of the ways to improve productivity without neglecting the welfare of your employees.

As competition heats up in any industry, businesses have to find ways to impress customers and make a profit. While some companies register immediate success, others can barely break even. Successful companies have a few traits in common that help them run a tight ship to overcome the odds.

Treasure your employees

It may come as a surprise, but the biggest assets in your business are not your customers but your employees. Many companies tend to overlook this fact, and fail to give their employees the encouragement and motivation they need. Many websites such as hrserviceinc.com, suggest that employees need an engaging and success-oriented company culture. While customers bring in the much-needed revenue to run the business and turn a profit, employees help convince the customers to part with their hard-earned money.

In the service industry, you need workers to attend to clients. As such, you need to get your priorities right and treasure your employees. The most successful firms in the world also rank as the best employers for a good reason. Keeping the employee turnover low saves you considerable time and resources while allowing you to focus on growing your business.

Seek credible help

Deep differences between management and employees only serve to lower your output and could affect the productivity. You should make every effort to resolve the differences as early as possible. Otherwise, matters might drag on for months, costing your company its reputation and lowering your competitive edge.

With the help of a credible service, you can streamline the thorny issues and even submit legal documents required by the law. Human resources experts can help you fulfil these legal requirements, including the issuance of WRAP Summary Plan Description (SPD) to your employees, which includes the details of their eligibility requirements, benefits, claims and appeals procedures, and rights under the Employee Retirement Income and Security Act of 1974 (ERISA). Failing to comply with such directives could lead you to more serious problems.

Having a competent workforce is key to the success of any business enterprise. Treasuring your employees and seeking dependable HR services is a sure way to motivate workers and improve productivity.

Many companies overlook the important role that employees play in keeping the business operations smooth. The article highlights some of the ways to improve productivity without neglecting the welfare of your employees. As competition heats up in any industry, businesses have to find ways to impress customers and make a profit. While some companies register immediate success, others can barely break even. Successful companies have a few traits in common that help them run a tight ship to overcome the odds. Treasure your employees It may come as a surprise, but the biggest assets in your business are n ...