Becoming a Franchisee: What is the Franchise Disclosure Document?

Becoming a Franchisee: What is the Franchise Disclosure Document?

a woman entrepreneurWhen thinking of investing in a business, you could opt to start from scratch or go with a proven franchise business model. Let’s say you decided to invest in a Mexican food franchise. A crucial law you need to know is the Franchise Rule of the Federal Trade Commission.

In general, this law requires franchisors to give a Franchise Disclosure Document (FDD) to potential investors like you. Here’s what you need to know about it:

The main purpose of the FDD is to define the relationship between franchisees and franchisors and give potential franchisees relevant information they'd need to understand what the franchisor is offering. As a potential franchisee, you could use the FDD for performing due diligence tasks on the franchise opportunity.

  1. Franchisors could furnish FDDs in any way, including through electronic means. However, they should be in writing.
  2. The franchisor should give you the FDD within a minimum of 14 days prior to signing the franchise agreement or paying the franchisor for a franchise business.
  3. The FDD must have a complete cover page that must follow a particular form and order set out in the Franchise Rule of the Federal Trade Commission.
  4. The FDD must contain details specific to the background information of the franchisor — all the costs associated with investing in the franchise opportunity, the legal responsibilities of the franchisee and franchisor, the audited financial details of the franchisor, the statistics on all existing franchises, and all related material information.

It’s vital to note that aside from the FDD, you'd also receive a Franchise Agreement that you and the franchisor should sign. The franchisor must give the FDD before the final agreement so you could read, understand, and review the relevant information thoroughly prior to deciding whether or not the franchise opportunity is right for you.

Bearing all these in mind, when reviewing these crucial documents, it’s best that you consult an experienced franchise consultant or lawyer to make certain you understand them.

When thinking of investing in a business, you could opt to start from scratch or go with a proven franchise business model. Let’s say you decided to invest in a Mexican food franchise. A crucial law you need to know is the Franchise Rule of the Federal Trade Commission. In general, this law requires franchisors to give a Franchise Disclosure Document (FDD) to potential investors like you. Here’s what you need to know about it: The main purpose of the FDD is to define the relationship between franchisees and franchisors and give potential franchisees relevant information they'd need to understand what ...

How to Engage Effectively with Your Customers

How to Engage Effectively with Your Customers

A guide on how to engage your customersDid you know that the easiest way to get new customers is through referrals? This definitely puts customer relationship management into perspective. Not only do you need to deliver the product or service to the client, but you have to nurture a relationship for them to refer clients to you. You need to create a sense of belonging.

Account management courses in the UK can afford you the opportunity to hone your client handling skills, which are essential for you to get repeat business from your existing clients. Communication goes hand in hand with leadership, and for you to build a successful business, you have to engage your customers. These tips can help:

Feedback

You need to request feedback from your clients to get a sense of their satisfaction levels. Testimonials will help you get more customers while reviews will enable you to fix any issues clients might have with your product or service. Make sure that you handle all reviews in an intelligent manner, individual basis, and in good time to keep your client’s trust.

Rewards

Institute a customer loyalty program to keep your clients engaged and keep them ordering from you. You can host a contest online not only to engage people but build traffic to your social media pages. Organising a networking event to give your most loyal clients an opportunity to build their network is also a great idea.

Conversation

Be assertive but not aggressive when communicating with your clients. Do not bombard them with emails and calls, as this can become overwhelming. Ask for advice from your clients, through e-mails and surveys, to get an idea on how you can improve your product or service.

Mastering social media etiquette and learning to convey your message in a unique manner is important when relating to customers. Your clients are the most important part of your business, so be reachable and respond to queries in good time.

Did you know that the easiest way to get new customers is through referrals? This definitely puts customer relationship management into perspective. Not only do you need to deliver the product or service to the client, but you have to nurture a relationship for them to refer clients to you. You need to create a sense of belonging. Account management courses in the UK can afford you the opportunity to hone your client handling skills, which are essential for you to get repeat business from your existing clients. Communication goes hand in hand with leadership, and for you to build a successful business, you ...

4 Ways to Build a Successful Social Media Campaign

4 Ways to Build a Successful Social Media Campaign

Woman using smart phone to access social media networksOne of the main goals of every business is to be trusted by its target market. That's why most companies nowadays hire specialists in social media marketing and management services to make sure that their online marketing strategies are effective. Although building trust doesn't come easy, these practices can help you do the trick.

1. Consider Social Listening

Just like in any other marketing strategy, the first step you need to take is to listen to your target clients. You need to pay attention to what they talk about and how your business can reach out to them on social media. The key here is to listen to them actively and use the information that you get to create a better marketing strategy.

2. Always Respond Promptly

Customers have high expectations when it comes to a company's response to their query. A study shows that at least 53% of consumers expect brands to respond in less than an hour. Responding as promptly as possible can help you turn these queries into sales.

3. Engage with Your Customers

Most consumers don't like to be targeted by brands on their social media accounts. That's why it's essential to build trust before you even proceed to the next step. One way of doing so is by creating blogs and other online communities that can help establish your business brand's credibility in your industry.

4. Gather Important Data

You also need to gather data to build more successful marketing campaigns. Using various social relationship software applications can help you measure and even optimise your social media campaigns in the same way that other bigger companies do.

These are just a few of the things that you might want to remember when using social media in building your business brand. It's always advisable to work with a marketing agency that knows how to manoeuvre its way through various social media sites to give you the support that you need.

One of the main goals of every business is to be trusted by its target market. That's why most companies nowadays hire specialists in social media marketing and management services to make sure that their online marketing strategies are effective. Although building trust doesn't come easy, these practices can help you do the trick. 1. Consider Social Listening Just like in any other marketing strategy, the first step you need to take is to listen to your target clients. You need to pay attention to what they talk about and how your business can reach out to them on social media. The key here is to listen t ...

3 Common SEO Mistakes You Must STOP Doing

3 Common SEO Mistakes You Must STOP Doing

a digital marketer using his laptopA lot has changed since SEO (search engine optimization) was first introduced. The practice itself is dynamic and continuously progressing, which is why the strategies involved may have changed over the years. There might be methods that are no longer as effective and useful as before.

To give you a brief refresher on this matter, SEO Werkz cites the most common SEO practices you must avoid:

Pure Content with No Keywords

Content is still important on searches today. However, not properly targeting your market could be your campaign's greatest downfall. If you want to become more visible and relevant to your target audience, you need to know how to integrate related keywords into your content. In addition, try using different content formats to make it more user-friendly.

Having Too Many Keywords

As there's an emphasis on the importance of keywords, stuffing your website with so many of these can also hurt your strategy. A trusted SEO company in Utah said that Google's algorithm has become smarter and it could easily detect if you're going overboard on the recommended 2% to 3% density. Don't try to hide it either because search engines could easily detect it, which may lead to your site being penalized.

Submitting Content on Low-Quality Sites

Automated and bulk link submissions used to work in the past, but that's no longer the case today. In fact, Google has become stricter when it comes to tracking which sources are considered spammy or not.

The search engines are reeling to users' organic activities, so they give more value to natural links. If you're still submitting content to spammy or network of sites with the same interface, it's time to stop it. Otherwise, you'll go out of rankings in no time.

The world of SEO is continuously evolving. What you consider acceptable before can be your campaign's downfall. That's why it's important to stay updated on the latest developments and news in the field.

A lot has changed since SEO (search engine optimization) was first introduced. The practice itself is dynamic and continuously progressing, which is why the strategies involved may have changed over the years. There might be methods that are no longer as effective and useful as before. To give you a brief refresher on this matter, SEO Werkz cites the most common SEO practices you must avoid: Pure Content with No Keywords Content is still important on searches today. However, not properly targeting your market could be your campaign's greatest downfall. If you want to become more visible and relevant to ...

Three Things That Nobody Tells You About Digital Marketing

Three Things That Nobody Tells You About Digital Marketing

Digital marketing on a laptop screen, notebook, pensThe world of marketing is now slowly transitioning from traditional marketing such as billboards and TV ads to digital marketing. This paradigm shift to the digital world is seen through the growing popularity of PPC, email communications, and SEO due to its high engagement and effectiveness. But did you know that digital marketing can do more than just reach out to your target market?

Here are a few benefits that digital marketing has that makes it quite popular today.

Provides measurable data

It can be a challenge to measure the effectiveness of a billboard or count the number of people who looked at your flyer. With digital marketing, you can get the data based on accurate reports that will show you the exact number of people who opened their email or even clicked a specific link. According to experts at companies like Build A Digital Business, only 4% of firms are taking advantage of advanced analytics which has a higher chance of opening doors to new opportunities for businesses.

Offers flexibility

Digital marketing offers customized user experience that may not be available to traditional marketing. It allows you to tap into your target market's general interest and tailor fit your ad campaigns to create a more effective marketing strategy. Flexibility and personalization may just be online marketing's biggest asset.

Ability to reach larger audiences

Since millions of people are connected to the internet via their mobile devices each day, it only takes a fraction of a second to reach the global audience. Digital marketing allows you to reach your target audience much more effective than traditional marketing because of its geographical location.

Getting ahead in the digital marketing game can be easy with the help of the right company. That's why it's vital to choose one that'll help you boost your market reach and help you achieve your goals.

The world of marketing is now slowly transitioning from traditional marketing such as billboards and TV ads to digital marketing. This paradigm shift to the digital world is seen through the growing popularity of PPC, email communications, and SEO due to its high engagement and effectiveness. But did you know that digital marketing can do more than just reach out to your target market? Here are a few benefits that digital marketing has that makes it quite popular today. Provides measurable data It can be a challenge to measure the effectiveness of a billboard or count the number of people who looked at yo ...

Types of Diamond Cuts with the Most Sparkle

Types of Diamond Cuts with the Most Sparkle

different cuts of diamondsThere exist four key factors that influence your choice of diamond jewelry. These include the diamond’s cut, clarity, carat, and color. A diamond’s cut denotes its finish, symmetry, proportions, and polish. It's one of the critical determinants of the brilliance of your diamond.

There are various cuts you'll come across at diamond jewelry stores in LIC. Each cut reflects light differently, and this determines its amount of sparkle and price. Here are the standard types of diamond cuts used for jewelry.

Round Cuts

These are the most admired diamond cuts and are considered the classic cut. A round cut has the highest sparkle compared to other diamond cuts due to its numerous facets, which bounce light from the bottom to the top and back and forth for a dazzling look. The yellow tints and flaws in yellow cut diamonds are also less visible compared to other cuts.

Oval Cuts

Though an oval cut closely resembles a round one, its elongated size creates the illusion of a larger diamond size. It's a favorite cut for those with thin fingers and small hands since the large illusion creates an elongating effect. Marquise, heart, and pear shapes are all variations of the oval cut. The pear cut is renowned for its use in diamond pendants and earrings.

Rectangular and Square Cuts

The most popular rectangular and square cuts are the emerald, Asscher, cushion, and radiant cuts. An emerald cut features truncated corners while an Asscher cut is square-shaped. The princess cut is square-shaped and typically features depth percentages of 70-80% to maximize the stone’s sparkle.

Other elements will influence the sparkle of your diamond cut key among them being the distribution of your stone’s facets. Settle for evenly distributed and adequately measured facets to negate and darken areas in your diamond, which will affect its light reflectivity.

There exist four key factors that influence your choice of diamond jewelry. These include the diamond’s cut, clarity, carat, and color. A diamond’s cut denotes its finish, symmetry, proportions, and polish. It's one of the critical determinants of the brilliance of your diamond. There are various cuts you'll come across at diamond jewelry stores in LIC. Each cut reflects light differently, and this determines its amount of sparkle and price. Here are the standard types of diamond cuts used for jewelry. Round Cuts These are the most admired diamond cuts and are considered the classic cut. A ro ...

Creative Package Design Ideas That’ll Boost Your Advertising Efforts

Creative Package Design Ideas That’ll Boost Your Advertising Efforts

Different colors for design packagingAdvertising makes up a significant chunk of a business’ marketing efforts. Although most companies are spending millions on digital and print advertising, there's a vital part of advertising they're forgetting. That is their product package design.

The packaging is the first thing that clients will notice on store shelves. You should, therefore, spare no expense in hiring the best ad agency to advise you on how to make an excellent first impression with your package design.

Red Rider Creative and other industry experts suggest some creative ideas for your package design.

Opt for Minimalist and Bold Designs

Uncluttered and clean packages are the latest trend. The thought behind a minimalist and bold package design is to elevate your product above its packaging. Your package, in this case, should highlight your product’s most essential features. In a busy and fast-paced world, these packages fly off the shelf since a consumer only takes a few seconds to learn the highlights of your product and make up their mind.

Repeat Bold Patterns

Patterns have an integral place in the creation of unique designs. Repeating certain patterns on your package — more so if they're meaningful to your brand — transmits a strong brand message. The repetition also helps in making your brand memorable to customers. Repeating bold patterns might seem straightforward, but you need a professional hand to come up with a dynamic design.

Choose Eco-Friendly Packaging

A growing number of customers in today’s world are environmentally conscious. Use biodegradable and recyclable materials to package your products to appeal to a broad market. These materials include paper boards, cornstarch, bubble wrap and biodegradable plastics.

Over a third of consumers base their purchase decision on the packaging. A design that stands out is, therefore, crucial in making sales. In this era of social media, a creative package will also get your digital market talking, earn your brand social media shares, and significantly boost your sales.

Advertising makes up a significant chunk of a business’ marketing efforts. Although most companies are spending millions on digital and print advertising, there's a vital part of advertising they're forgetting. That is their product package design. The packaging is the first thing that clients will notice on store shelves. You should, therefore, spare no expense in hiring the best ad agency to advise you on how to make an excellent first impression with your package design. Red Rider Creative and other industry experts suggest some creative ideas for your package design. Opt for Minimalist and Bol ...

4 Clever Tips to Optimize Your Business Website Overnight

4 Clever Tips to Optimize Your Business Website Overnight

online marketing digital conceptHow seriously are you taking online marketing in your company? Given that more than half of all consumers go online to search for businesses before committing to purchases, now’s the time to optimize your website.

There are numerous simple ways to ensure your site shows up on top of online searches. Here are four of them.

1. Use high-quality videos.

A few, creative videos can immediately transform a drab website into a vibrant, interactive one. Since search engines love great video clips, you can be assured of a high ranking.

Work with one of the top video production companies in Denver to come up with content that is riveting and focused. Use many video sharing sites to drive more traffic to your main site.

2. Keep doing keyword research.

At the heart of all SEO is keyword research. It’s crucial to understand the current search landscape. You need to know how to create relevant content.

This is especially important when you are about to launch your online marketing campaign. But that’s not where it ends. Keep reevaluating the keywords, so you stay up to date.

3. Prioritize speed.

Currently, search engines are penalizing slow websites. While it’s a great idea to keep posting fresh and relevant content on your website, be careful that doing so doesn’t slow down your business site. Take down old content from your website, and veer away from posting too many photos and videos.

4. Update page titles.

Take a look at your current page titles and ask yourself if you have optimized them or not. Most times, you’ll find that they aren’t unless you created them with keywords in mind. If that’s case, then change them to include your top keyword. Clients use keywords when searching for products and services.

Your website is your best opportunity to land more clients online, so you need to give it the attention it deserves. By optimizing it, you can drive more traffic to the site and make more sales.

How seriously are you taking online marketing in your company? Given that more than half of all consumers go online to search for businesses before committing to purchases, now’s the time to optimize your website. There are numerous simple ways to ensure your site shows up on top of online searches. Here are four of them. 1. Use high-quality videos. A few, creative videos can immediately transform a drab website into a vibrant, interactive one. Since search engines love great video clips, you can be assured of a high ranking. Work with one of the top video production companies in Denver to come up wi ...

6 Digital Marketing Strategies to Give Your Business a Boost

6 Digital Marketing Strategies to Give Your Business a Boost

Online marketing conceptWho wouldn’t want his business to grow? With competition getting fiercer by the minute, it would take more effort just to stay abreast, much more to get ahead. Fortunately, there is an avenue that you can take to drive your business forward: digital marketing.

Not as expensive as advertising on TV, radio, and billboards, digital marketing is a company’s main weapon now amid social media and Internet-savvy consumers. For this, experts in SEO services in Denver will cater to your specific needs.

Should you decide to play the digital marketing game, here are the best strategies to give your business a boost.

Create a website

This is your company’s online presence, around which your digital marketing will revolve. It will make it easier for people to learn about your products or services and more importantly, make them buy. So be sure it’s interesting, easy to navigate, and can also be accessed via mobile phones and tablets.

Help search engines find your website

Most people use search engines like Google, Yahoo!, and Bing when looking for anything online. Make sure your website pops up in the first few pages of a search result by filling it up with relevant content that contains the keywords that people usually input in their search. That makes it more possible for the individual to visit your website, stay there, and even make a purchase.

Get customers to sign up for your email list

Once you get people to visit your website, take the opportunity to include them in your “captive market.” Have them sign up to your mailing list by offering discounts or free delivery. Through this, you keep a connection to your customers, letting them know first when you have new offerings or promotions.

Build an online reputation

If you can, write articles about your product or service. If you can’t, have others write for you. Then get those stories posted on other websites. Do this often and effectively, and you will soon get a reputation as a trusted source when it comes to the product or service associated with your website.

Feed information to established channels

Simply put, churn out press releases about your products or services and make sure newspapers, reputable blogs, and other media sources pick them up. This is another effective way of reaching far more people.

Get people to speak for you

The surest way to make customers spread a good word for you is through promos like contests and giveaways. Allocate some budget for this, and you can be certain that your company will be in most everyone’s mouth as fast as you can say “marketing.”

These strategies are designed to improve your digital marketing efforts that can help your company tremendously.

Who wouldn’t want his business to grow? With competition getting fiercer by the minute, it would take more effort just to stay abreast, much more to get ahead. Fortunately, there is an avenue that you can take to drive your business forward: digital marketing. Not as expensive as advertising on TV, radio, and billboards, digital marketing is a company’s main weapon now amid social media and Internet-savvy consumers. For this, experts in SEO services in Denver will cater to your specific needs. Should you decide to play the digital marketing game, here are the best strategies to give your business a b ...

Base Your Marketing on these Two Consumer Behaviours

Base Your Marketing on these Two Consumer Behaviours

two asian men thinking of marketing strategiesOnline marketing in Singapore alone rapidly evolves; how much more in the rest of Southeast Asia. These rapid changes, that stem from the swift advancement of digital technology, bring with them the rendering of a one-size-fits-all strategy obsolete. Small businesses such as yours will have to adapt to the wants and needs of markets that you target. In fact, a majority, 78 per cent, of consumers will be more attracted to your brand when you personalise content.

Consumers Value Personalisation

To deliver personalised content then, you have to know what your target markets want out of brands. You have to understand how best to reach your target markets. You also have to understand their behaviour online. When you know the previous details, you can efficiently produce content that effectively leads to conversions and sales. Here are some that you can use.

Turn Towards Mobile

Even here in Asia, consumers have shifted increasingly towards mobile usage when accessing the Internet. As of November 2017, the mobile worldwide market share takes up as much as 50.02 per cent. Desktops and computers, in contrast, sit at 45.68 per cent.

You can ride this trend then by making sure your website is optimised for mobile devices. You can also focus more on mobile advertisements whether video, search, or display.

Get Involved in Charity

Aside from an increasing dependency on mobile usage, consumers today have also set their eyes on brands that care about noble causes. 76 per cent of millennial consumers believe that businesses can make positive changes in the world. You can leverage that belief by getting involved in charity or social work.

Your efforts can then be used for your brand development and even for your marketing. When your target market sees your compassion, they will place more trust in your company for products or services they need.

With the two consumer behaviours above and the help of an online marketing company in Singapore, you can easily develop your small business’ marketing strategy for optimum efficiency.

Online marketing in Singapore alone rapidly evolves; how much more in the rest of Southeast Asia. These rapid changes, that stem from the swift advancement of digital technology, bring with them the rendering of a one-size-fits-all strategy obsolete. Small businesses such as yours will have to adapt to the wants and needs of markets that you target. In fact, a majority, 78 per cent, of consumers will be more attracted to your brand when you personalise content. Consumers Value Personalisation To deliver personalised content then, you have to know what your target markets want out of brands. You have to under ...