Buzz for the Biz: Maximizing the Power of Video in Your Next Event

Buzz for the Biz: Maximizing the Power of Video in Your Next Event

Man Working on His Video CameraThere’s no doubt about it, video content is king. It’s a material businesses can’t afford not to have. New brands keep popping up, so the pressure to stay relevant is high. In Colorado, for example, launching a start-up business has gotten a lot easier with the introduction of MyBizColorado.

More people will be inclined to do business in this western state. So the challenge for companies is now a notch higher: how do you sustain the buzz about your business? The answer most firms turn to? Video.

Video, in its interactive feature, pulls people in as it tells a story in moving pictures. It shows, rather than tells. It’s the reason cat videos are one of the most popular content on the internet. But while videos are popular on the digital media, there’s also power not yet maximized when they’re used in events.

Below are some of the ways you can leverage video on your next event. Make sure you take this into consideration when planning for event production; Denver Co video specialists such as One Floor Up can help you with this.

Produce a Same-Day Edit Video

Film behind-the-scenes footage. Tech crew setting up? Speakers going through their notes? Put that on the camera. People love to see what they were not able to see. Of course, make sure that you catch the highlights of the events as well.

If you’re having a conference, you should feature quotable quotes from the speakers on the video.

Install a Video Booth

Photo booths are a thing of the past. What’s in now is video booths. This will instantly make your event memorable for attendees. For conferences, you may want to put the video booths near the registration and have attendees record what they’re most excited about in the talks.

You can use this content and repurpose it as part of your post-publicity.

Livestream Your Event

Facebook live is not just an option for events. It’s almost always a necessity - and for a good reason. Facebook live lets you broadcast in real time what’s happening in your event. For those who want to attend your conference, and are not able to, they’ll be able to get updates from your Facebook live video.

Of course, be strategic in what to livestream and what not to, especially when your conference has fees.

Keeping the buzz about your business is more challenging than ever with the cutthroat competition. Maximize the power of video at your next event.

There’s no doubt about it, video content is king. It’s a material businesses can’t afford not to have. New brands keep popping up, so the pressure to stay relevant is high. In Colorado, for example, launching a start-up business has gotten a lot easier with the introduction of MyBizColorado. More people will be inclined to do business in this western state. So the challenge for companies is now a notch higher: how do you sustain the buzz about your business? The answer most firms turn to? Video. Video, in its interactive feature, pulls people in as it tells a story in moving pictures. It shows, rat ...

Perks of Taking Your Construction Management to the Cloud

Perks of Taking Your Construction Management to the Cloud

Men in a construction siteConstruction management software has made construction processes more efficient. But with the arrival of cloud technology, the rules of the game have changed; hence, management efficiency has been redefined.

Cloud-based construction management software, experts at Loadspring note, cuts more time and delivers results, faster. It steps up improvements in real-time communication and helps an organization get closer to the marketplace.

Accurate and efficient

In cloud-based systems, paper-based documentation is eliminated. Via a central repository, the system gets rid of the need for the burdensome, tedious paperwork. Because it is centralized, the system can correlate documents for tracking and archiving.

Accuracy and efficiency also go beyond the normal search and filtering components of management software. Through a built-in search functionality, data retrieval is far easier. Drawings are likewise automatically tracked in these new systems. Every member of a team can see every version and step of the project.

Accessible

Cloud-based systems offer 24/7 accessibility to project data. An internet connection is all that’s needed to access the project. Users can create, review, and share data anytime, anywhere. In effect, monitoring deadlines and diagnosing problems happen in real-time, reducing the effort and hours spent on edits and rework. This saves the company money, in the process.

Field management is also made easier, as a result, as a user can easily upload an image wherever he or she is. This image becomes instantly available to anyone permitted to access the project, either for viewing or for giving feedback.

Market-linked

With the use of Google maps and a site location track feature, companies and other institutions will be able to find the construction site. This makes logistics far more efficient since all concerned have access to the exact site location.

To take advantage of the online setup, the software uses an e-commerce model, which allows construction companies to sell their product directly to contractors. An account can be created where products can be listed. Contractors can readily check these listings real-time.

Improvements in cloud technology have brought forth many advantages, across a range of industries – construction management being among them.

Construction management software has made construction processes more efficient. But with the arrival of cloud technology, the rules of the game have changed; hence, management efficiency has been redefined. Cloud-based construction management software, experts at Loadspring note, cuts more time and delivers results, faster. It steps up improvements in real-time communication and helps an organization get closer to the marketplace. Accurate and efficient In cloud-based systems, paper-based documentation is eliminated. Via a central repository, the system gets rid of the need for the burdensome, tedious pa ...

Top 3 Reasons to Get Event Decor Rental

Top 3 Reasons to Get Event Decor Rental

Event Planning Coordinator Planning a special event can become a source of constant thinking. It is natural of course to think about the guest list, the food, the venue, and the décor. If you have planned an event before, you know that this constant thinking about a lot of things at the same time can make you feel stressed and overwhelmed. However, it does not have to be this way.

Experts in events planning would advise you to get as much help as you could. There are a lot of elements in decorating an event and getting event décor rental can spell the difference. Here are top three reasons to do so:

It is economical

Renting décor and furniture to pull off an amazing event is definitely cheaper than buying all the décor. Some can argue that buying is cheaper especially if the same event will be held every year. While that may be the case, theme, location, and budget vary from one event to the other and renting provides you with a hassle-free and commitment-free way of decorating your event. In addition, event décor rental companies offer huge discounts when you rent in bulk so you save a lot.

It is customizable

You long for that “wow” factor in your event. A good event décor rental company will offer you choices and will be willing to execute your event ideas. In addition, they will be stocked with the décor and furniture that you will need. You do not have to worry about a concept not being executed due to lack of materials. A great event décor rental company can customize for you.

It is environmentally sound

Mother nature will smile at you because you are for sustainability. Renting allows more people to use a thing that is already made. Buying just encourages more and more of the same thing to be in the environment. By renting, you are doing a good deed for the environment.

Planning the event of your dreams does not need to be difficult. Just get the help that you need, and you will have a successful event.

Planning a special event can become a source of constant thinking. It is natural of course to think about the guest list, the food, the venue, and the décor. If you have planned an event before, you know that this constant thinking about a lot of things at the same time can make you feel stressed and overwhelmed. However, it does not have to be this way. Experts in events planning would advise you to get as much help as you could. There are a lot of elements in decorating an event and getting event décor rental can spell the difference. Here are top three reasons to do so: It is economical Renting dé ...

How SEO is Changing the Medical Industry

How SEO is Changing the Medical Industry

Guy working in SEOMany businesses are now spending on SEO services in Illinois, and the medical industry is catching up too. Many hospitals, private clinics, and physicians are optimizing their website as they now see the significance of search engine optimization in increasing revenue and growth.

For many healthcare providers, blogs and social media are only part of their SEO strategies. For those in the industry, they know that the best SEO strategies should suit their needs, their clients, and the kind of services they offer.

Make the Best of Local Searches

The clientele of most clinics and hospitals are local. Most of their patients are those who live in nearby areas, so the online activity for most of these facilities come from local searches. Make sure that your SEO local search uses the right keywords, such as your services and your area. If anyone uses a mobile search engine to find "dental services Illinois", then your clinic or facility could appear on the first page.

Use the Right and Relevant Keywords

The keywords that you use on your website should reflect the kind of words your clients used to refer to your services and facilities. Consider what kind of questions they would ask your staff.

Finding the most relevant and effective keywords could be a difficult thing, so it's best to hire an SEO specialist that can make a list of keywords that will create backlinks and put you on top of any search engine.

Create Interesting and Informative Content

You might think a website serves only one purpose, but your online presence can be a way to engage your audience, provide helpful information, and expand your network. Regularly update your website so your audience would always find something interesting to share on social media.

There are different kinds of content you could sue for your website: videos, infographics, blogs, and podcasts could provide your clients with the information they could share online.

Create Opportunities for Backlinking

One of the most popular techniques is link building. It is a process of persuading reputable websites to link to you. It enhances your credibility and authority and creates an image of an expansive network.

The best approach for any medical facility is to use all of these SEO strategies, but you could customize your SEO approach to help design the best marketing plan for you.

Many businesses are now spending on SEO services in Illinois, and the medical industry is catching up too. Many hospitals, private clinics, and physicians are optimizing their website as they now see the significance of search engine optimization in increasing revenue and growth. For many healthcare providers, blogs and social media are only part of their SEO strategies. For those in the industry, they know that the best SEO strategies should suit their needs, their clients, and the kind of services they offer. Make the Best of Local Searches The clientele of most clinics and hospitals are local. Most ...

Why You Need to Calibrate Your Measuring Equipment

Why You Need to Calibrate Your Measuring Equipment

Electronic measuring instrumentsIn many industries, operations rely heavily on the performance of different equipment. To ensure top performance, these machines must be tested and calibrated regularly. Even the tools used for measuring performance need to undergo calibration because if not, the data collected may not be accurate and reliable.

Several automotive testing solutions require precision measuring tools to ensure accurate diagnostics and high-quality performance. It is advisable to consult with calibration laboratories to ensure the reliability of equipment used in machine and performance testing.

What is Calibration?

Calibration is a comparison between the measurement of your equipment and the known measurement or the standard measurement. The accuracy of the standard measurement should be at least 10 times the accuracy of your measuring equipment. But in some industries, the ratio of 3:1 is already acceptable.

You should aim to check the accuracy of your equipment and determine the traceability of its measurement. Furthermore, it ensures that all of your diagnostic testing tools are consistent with one another.

A car needs to be inspected and maintained regularly to ensure road safety. Several components would eventually experience normal wear and tear; these include brakes, spark plugs, and the car’s measuring instruments. Through testing and calibration, you can easily consult with experts regarding the car’s condition and what you can do about it.

Top Reasons to Calibrate Your Equipment

Traceability - All equipment used should be consistent in terms of measurement. A measuring device’s result would be useful if compared with the result of another measuring device.

Uncertainty - Several decisions are made based on the data collected from diagnostic equipment. If the tool is not properly calibrated, the data may be inaccurate, which will eventually lead to poor decisions.

Reliability - With calibration, you can minimize any uncertainties and corrections of a particular device. A measuring device that is reliable has little to no chances of errors.

If you're getting the assistance of a testing laboratory, be sure to ask for a certification verifying the lab's ability to perform requested analyses. You can also make queries to the American Association for Laboratory Accreditation (A2LA), an independent accrediting organization that is certified to assess various laboratory materials and equipment, technicians, processes, and quality calibration systems.

In many industries, operations rely heavily on the performance of different equipment. To ensure top performance, these machines must be tested and calibrated regularly. Even the tools used for measuring performance need to undergo calibration because if not, the data collected may not be accurate and reliable. Several automotive testing solutions require precision measuring tools to ensure accurate diagnostics and high-quality performance. It is advisable to consult with calibration laboratories to ensure the reliability of equipment used in machine and performance testing. What is Calibration? Calibra ...

Understanding HVAC Pump Ratings

Understanding HVAC Pump Ratings

Technician checking HVAC pumpOne of the critical parts of your HVAC system is its pump. Though called heat pumps, they also control humidity and air conditioning. Heat pumps move heat and hence use less energy compared with central air conditioners and furnaces.

Your selection of a good heat pump is crucial. There are various ratings you will come across when shopping your one from a pump supplier. These ratings affect the efficiency and energy use of your heat pump. Here is an expert guide for understanding these ratings.

Energy Efficiency Ratio (EER)

EER refers to a measure of your HVAC’s efficiency at a specific level. A high EER rating means that your unit uses less energy to generate the same cooling output. The seasonal energy efficiency ratio measures the cooling efficiency of your system over a whole season and not a single temperature.

The current minimum SEER rating is 14, and each increase in this indicates that the pump uses 10 % less energy to cool your interiors.

Heating Season Performance Ratio (HSPF)

The HSPF rating of your pump measures the power consumption of your heat pump over a whole season. An HSPF rating of 1, for instance, means your system generates one watt of heat for every watt of energy it consumes.

The current minimum HSPF rating differs depending on the type of heat pump you buy. Air source heat pumps have a minimum rating of 8.2, while geothermal heat pumps have a rating of 10.

Coefficient Production

This rating, like HSPF, measures your system’s power consumption. Unlike HSPF however, it measures this efficiency at single outside temperatures. The current COP minimum rating is 3.1–4.1.

Apart from relying on ratings, ensure you get an adequately sized heat pump. An oversized or undersized heat pump will increase your energy costs and lead to uncomfortable interiors. It is advisable to get an HVAC pump expert to advise you on the ideal size and rating for your home or office.

One of the critical parts of your HVAC system is its pump. Though called heat pumps, they also control humidity and air conditioning. Heat pumps move heat and hence use less energy compared with central air conditioners and furnaces. Your selection of a good heat pump is crucial. There are various ratings you will come across when shopping your one from a pump supplier. These ratings affect the efficiency and energy use of your heat pump. Here is an expert guide for understanding these ratings. Energy Efficiency Ratio (EER) EER refers to a measure of your HVAC’s efficiency at a specific level. A high EE ...

How to Build Good Employee Relationships

How to Build Good Employee Relationships

employees people joining handsThe employer-employee relationship can sometimes be complicated. As you think of the best benefits to offer them, or ways to protect them in the workplace, they'll be thinking if you will do these things for them.

Other than learning how to prevent client takeover, earning the trust of your employees is crucial to your business, as this is what fuels your employees' performance and productivity. Here are some of the best things you can do to build good relationships with your employees:

1. Don't Act Like a Boss

Acting superior won't get you anywhere, even if you own the business. Your employees already know that you're a person of authority. So, there's no need for you to rub it in by giving orders like a general.

2. Be an Employee, too

Go to the different departments every now and then and spend some time doing what your employees are doing. Other than observing how the workflow goes, you also get to bond with them.

3. Respond to Their Emails

Always respond to your employees' emails, notes, or phone calls. This will show how much you value their opinions and would break the tension for those who may be afraid of authority.

4. Have Clear Goals and Hold Them Accountable for It

Every organization must have clear goals that are communicated to each employee. Your employees must be made accountable for their individual goals, which will contribute to the goals of the whole company.

5. Be Transparent

Whether it's how good the business is doing, or how much the company has lost, being honest about the business always builds trust between you and your employees.

As cliché as it may sound, your employees truly have a huge contribution to your company's success. Earning their trust and establishing a relationship that's worthy of respect is one way to achieve the success you've always dreamed of.

The employer-employee relationship can sometimes be complicated. As you think of the best benefits to offer them, or ways to protect them in the workplace, they'll be thinking if you will do these things for them. Other than learning how to prevent client takeover, earning the trust of your employees is crucial to your business, as this is what fuels your employees' performance and productivity. Here are some of the best things you can do to build good relationships with your employees: 1. Don't Act Like a Boss Acting superior won't get you anywhere, even if you own the business. Your employees already ...

Essential Questions in Jewelry Repair

Essential Questions in Jewelry Repair

VogueMost people consider a great piece of jewelry as their most prized possessions. The monetary and sentimental value of a jewelry increases over time. Unfortunately, so are the risks of damage. Rusting and accumulation of dirt, link breakage, and damage to gems significantly decrease jewelry value, not to mention it is disheartening to see an heirloom sink to a state of disrepair.

When faced with a situation like this, the logical next step is to look for quality jewelry repair in Utah. Here are essential questions you need to ask.

1. What is their expertise?

Each jeweler or jewelry shop has their own unique specialization. Some know how to handle gemstones, some are great in the way they handle gold. Before going in for jewelry repair, make sure you know the jeweler’s expertise.

When necessary, conduct a short informal interview with the shop’s focal person. Ask them how long they have been repairing the type of jewelry you have and how many times they have done it. A short interview will give you a good idea of their expertise in fixing precious items.

2. What is their reputation?

It takes more than years of experience to trust a jeweler with your precious possession. Jewelry repair takes both parties to communicate openly with one another. This means that the jeweler should be able to back up their promises. A jeweler’s work often speaks for itself. If you are on the fence about getting the services of a particular jeweler, ask around. Online reviews also help.

3. Is the price right?

Jewelry repair takes a significant amount of financial resources. To get the best deal, talk about the possibilities. A great jeweler will listen and be considerate of your needs. With a considerate jeweler, you will arrive at a mutually beneficial arrangement.

Jewelry repair need not be costly. Consider asking these three essential questions to ensure that your precious jewelry will last for years to come.

Most people consider a great piece of jewelry as their most prized possessions. The monetary and sentimental value of a jewelry increases over time. Unfortunately, so are the risks of damage. Rusting and accumulation of dirt, link breakage, and damage to gems significantly decrease jewelry value, not to mention it is disheartening to see an heirloom sink to a state of disrepair. When faced with a situation like this, the logical next step is to look for quality jewelry repair in Utah. Here are essential questions you need to ask. 1. What is their expertise? Each jeweler or jewelry shop has their own uniq ...

Your First 3 Steps in Telling Your Business’ Story

Your First 3 Steps in Telling Your Business’ Story

corporate storytellingMany know the elements of a good story, but few think of these in the context of corporate communications, marketing, or branding.

After the story of Apple Computers resonated so well with its target audience, more businesses are considering adopting the same strategy to engage their employees and their market. This is corporate storytelling, a new way of doing presentations, company videos, speeches and ad campaigns.

Here’s how you can get started with this new engagement strategy so that you can hire one of those corporate production companies in Denver such as One Floor Up.

Know your audience

This is the first rule in writing any material. Language, tone, style, and even content should be carefully calibrated to elicit the desired response from the audience. When profiling an audience, it’s best to be as detailed as possible. Identify the age, gender, and class to start with.

To help your imagination a bit more, jot down what you feel are your readers' dreams, fears, or beliefs. If you are astute in understanding your audience, then you can imagine them as organic individuals who are waiting to hear how your story ends.

It would be easy to write for them, in a way that they would listen, be interested, feel strong emotions, and eventually agree.

Create a relatable character

It’s no coincidence that lately, more videos, articles, and stories are about CEOs or business founders with exceptional stories. And in the telling of these stories, values are slowly, subtly, and creatively revealed.

Steve Jobs’ journey was a fight for exceptional quality. Jack Ma's story is one of perseverance. In everything he did, it seemed Elon Musk always sought to “save the world.”

While these are larger than life aspirations, ingredients of great drama, the stories also include ordinary life struggles like marital problems, being broke, tensions with colleagues, and failure.

Through the founders' image, you humanize the brand, and it’s easier for any spectator to decide whether to identify with this character.

Show, don’t tell

As a final note, the best way to be persuasive is to illustrate or demonstrate a corporate value rather than just tell it. This way, the audience is not being told what to think. Instead, they arrive at a conclusion on their own through the development of the events presented.

The next time you engage corporate production companies for marketing or internal communication, insist that you want your story told.

Many know the elements of a good story, but few think of these in the context of corporate communications, marketing, or branding. After the story of Apple Computers resonated so well with its target audience, more businesses are considering adopting the same strategy to engage their employees and their market. This is corporate storytelling, a new way of doing presentations, company videos, speeches and ad campaigns. Here’s how you can get started with this new engagement strategy so that you can hire one of those corporate production companies in Denver such as One Floor Up. Know your audience T ...

Planning a Day at the Spa? Here Are the Treatment Options You Can Get.

Planning a Day at the Spa? Here Are the Treatment Options You Can Get.

Spa treatmentWhether you’ve had a rough day, a tough week, or simply want to loosen up, quite often, heading over to a spa is the first thing that comes to mind. Let’s explore the different spa treatments we can get for a day of total relaxation. A top provider of beauty therapy packages in Tauranga, breathe Salon & Spa, tells us more.

Day Spa Treatments

This often consists of a massage and a facial. These packages usually last to up to four hours of full pampering. Day spa treatments are no longer limited to just a facial and a massage — it now includes nail care, hair styling, and makeup. It can also include the use of a sauna and other spa facilities

You can avail treatments separately or by packages. Day spas also offer other treatments such as makeover packages, bridal packages, and couple treatment packages.

Beauty Treatment

Spas offer beauty therapy services that include hair removal treatments, eyebrow tinting, and sculpting as well as semi-permanent enhancement procedures, eyelash tinting and extensions, and spray tanning. These are non-invasive treatments that enhance your natural beauty and give you a youthful glow.

Non-Invasive Medical-Grade Treatments

Non-invasive medical treatments that use medical devices such as Botox and dermal fillers are also usually offered at a day spa with medical treatment services. Other medical-grade treatments include skin care treatment — body sculpting, laser treatment, and chemical peels to name a few.

Licensed doctors who specialise in cosmetic science perform these procedures, and a medical director supervises the facility where these procedures take place.

Consultation

Day spa treatments are relaxation packages that one can avail at any time. If you plan to do so, make sure you have a go signal from your health physician to make sure you are fit for the treatment you would like to have. Staying healthy is key to staying beautiful.

 

Whether you’ve had a rough day, a tough week, or simply want to loosen up, quite often, heading over to a spa is the first thing that comes to mind. Let’s explore the different spa treatments we can get for a day of total relaxation. A top provider of beauty therapy packages in Tauranga, breathe Salon & Spa, tells us more. Day Spa Treatments This often consists of a massage and a facial. These packages usually last to up to four hours of full pampering. Day spa treatments are no longer limited to just a facial and a massage — it now includes nail care, hair styling, and makeup. It can also include ...