Custom Lanyards Play a Key Role in a Business Promotion Strategy

Lanyards of different colours and designsEffective business promotion is essential to the success of any organisation. It helps you communicate with your target audience, making them more aware of the products and services that you have to offer.

Not to be confused with advertising which directly promotes product or service, promotion is the general term including the different ways for your business to leave a mark on the target audience. Organisations often include trades shows and exhibitions, charity events, social media and the good old flyers in their business promotion strategy.

Some organisations overlook the role of custom lanyards in an effective strategy. The product improves brand identity, brand awareness and networking opportunities. It also builds customer loyalty.

Stronger Brand Identity

Custom lanyards look great. They give your organisation a unified front whether you require uniforms or a simple dress code. As such, they make a professional first impression on your target audience.

The product does not stop at making your team look more united and professional, though. It has the ability to strengthen your brand identity as well.

The good thing about product customisation is that you have full control over which business factors to include—logo, slogans and official colours, to name a few. You may choose which factors will appear on a lanyard that catches attention and, more importantly, immediately gives your target audience an inkling of what your brand is all about.

Amplified Brand Awareness

Having established that custom lanyards strengthen brand identity, it’s safe to say that they increase general brand awareness as well. Once you’ve determined how you want both employees and target audience to feel about the organisation, you’ll feel more confident about presenting your brand to the public.

A custom lanyard is effective in presenting your brand subtly yet steadily. Unlike TV commercials and social media ads that last for a few seconds, a lanyard is wearable anywhere at any given time. With it, your brand leaves a subtle mark on your target audience without overwhelming them.

More Networking Opportunities

Whether you’re waiting in line for coffee or manning a booth in a trade show, people will surely notice a well-designed custom lanyard. It’s a great conversation starter that enables you to network with potential customers and partners, telling them all about your business.

Wearing a well-designed custom lanyard does not only catch attention, though. They also let the public know that you take pride in your organisation—and this is what will get them even more curious about the brand.

Increased Brand Loyalty

You and your employees are not the only ones who can wear the organisation’s custom lanyards. If the budget allows it, you may produce more to give out to your valued customers. This move enables them to feel as if they’re truly a part of your brand’s growth and development.

Remember: great customer service attracts more customers but it’s the perks that keep them coming back.

Business promotion may be tricky—you have to look at every possible angle before investing in promotional materials that give you your money’s worth. As such, include custom lanyards in your strategy. They’re an effective way of putting your brand out there without shelling out too much money.

Our in-house graphic design team help you come up with a stellar lanyard design that reflects your brand identity. We’ll then print your custom lanyards with a price beat guarantee. Enquire about a sample design or free mock-up today.

Effective business promotion is essential to the success of any organisation. It helps you communicate with your target audience, making them more aware of the products and services that you have to offer. Not to be confused with advertising which directly promotes product or service, promotion is the general term including the different ways for your business to leave a mark on the target audience. Organisations often include trades shows and exhibitions, charity events, social media and the good old flyers in their business promotion strategy. Some organisations overlook the role of custom lanyards in ...

Give Your Home a New Face by Installing Quality Wall Cladding

Give Your Home a New Face by Installing Quality Wall Cladding

Wall Cladding When you feel that your house has lost its vitality, then a new look may be the answer. You can make use of wall claddings to give your home a makeover without bleeding your budget.

There are a number of different approaches when it comes to enhancing the look of your home. But nothing comes close to the beauty a wall cladding can give. This simple enhancement can make all the difference you want and it is truly affordable too. So if you are in the process of making a decision on how to best enhance the look of your home, perhaps you would want to consider installing claddings. Here are some of the reasons why this may be a good option for you at this time.

A Meaningful Accent

Claddings add depth and meaning to your wall. Beautiful Homes noted that you can enhance the look of your home, make it glamorous, rustic, or whatever you want using these claddings. It can accord a fresh and beautiful look to your home that is way better than just adding a new coat of paint. You can choose from a variety of different claddings from wood to stone and concrete depending on the make or construction of your wall. Whatever type of cladding you choose, it will definitely give a whole new meaning to your home.

More Functionality

If you think that claddings are only for aesthetic reasons, then you have got another think coming. Apart from the beauty and the freshness it adds to your home, it also provides you with better insulation and protection. When used on the exterior portion of your home, claddings, particularly those made of concrete or stone, can protect your wall against moisture. With better insulation, you need not turn your air conditioner or heater to maximum power during summer or winter, thereby reducing your monthly utility cost.

Less Maintenance

Another benefit of using claddings is that it does not require a lot of maintenance. This is in accordance to what Vanguard mentioned. When you paint or varnish a wall, you may need to retouch it after some period of time. Why? For the simple reason that paints and varnish fade with time, meaning its vibrancy and lustre can slowly disappear. With claddings, your wall will continue looking like new and fresh.

More than just beauty and depth, claddings can add a certain degree of elegance to your home. In fact, homes with claddings installed on its walls have been known to fetch a good valuation when it comes to selling or applying for a mortgage. In a way, not only does it add magnificence to your home, it also increases its value. So if you are looking for a way to make your home more beautiful, try adding wall claddings and you will certainly be happy you did.

When you feel that your house has lost its vitality, then a new look may be the answer. You can make use of wall claddings to give your home a makeover without bleeding your budget. There are a number of different approaches when it comes to enhancing the look of your home. But nothing comes close to the beauty a wall cladding can give. This simple enhancement can make all the difference you want and it is truly affordable too. So if you are in the process of making a decision on how to best enhance the look of your home, perhaps you would want to consider installing claddings. Here are some of the reasons ...

Office Transformations: What Can Fit Out Services Do to Your Workspace?

Office Transformations: What Can Fit Out Services Do to Your Workspace?

Workspace Renovation

Have a good look around your workplace. Does it seem like a place where you and your team can come up with fresh, new ideas and produce greater output or is it more like a space full of mess with cluttered desks and workstations? If it's the latter, maybe it's about time you turn things around and give it a total makeover.

Fit out services is one of the most effective ways to transform and breathe a new a life to your bland and boring workplace. It does not only make your office look much better, but also turns it into a workspace, which meets your operational requirements. That's not all of it, there are other benefits you can get out of this service and below are some of them:

Modernise Workspace

Working spaces are likely to be outdated over time. Admit it or not, nothing lasts forever — this includes the way your office looks like. When you hire a fit out service, you'll get to work with professional contractors who are equipped with upgraded designs and plans to convert your office into a livelier and more exciting workspace. This will then boost the image of your company and inspire your staff to do their best.

Space Utilisation

One of the biggest advantages of fit out is it has the magic to make every space in your office counts. This aspect of your workplace is not about the size, but depends on how well you manage every inch of it. The best way to achieve this goal is through a well-planned fit out service. With proper evaluation, the designer can work out a design that'll match your taste without sacrificing the style, function or space.

Stylish & Charming Work Area

Wouldn't you be more inspired to work in an office with a striking interior and charming setup? Through office refurbishment, you can create a work environment, which can influence and satisfy employee work attitude and happiness. In a study, results show how the environment can impact on the performance of a person at work. In response to this, you must know what will inspire and motivate them.

Good & Lasting Impression

The creative design gives off a positive impact on how guests, clients, and employees perceive your business. It’ll create a sense of identity to your visitors, which may generate a future business relationship. Also, it’ll be easier to stand out in the competition in this way.

A fit out service can greatly improve not only the look of your office, but also the performance and happiness of your employees. If ever you’re having second thoughts whether it is worth the investment or not, don’t forget to consider its benefits to help you arrive at the best decision.

Have a good look around your workplace. Does it seem like a place where you and your team can come up with fresh, new ideas and produce greater output or is it more like a space full of mess with cluttered desks and workstations? If it's the latter, maybe it's about time you turn things around and give it a total makeover. Fit out services is one of the most effective ways to transform and breathe a new a life to your bland and boring workplace. It does not only make your office look much better, but also turns it into a workspace, which meets your operational requirements. That's not all of ...

Lead the Way: Developing Delegation Skills

Lead the Way: Developing Delegation Skills

People SkillProject management encompasses different processes and protocols. These procedures ensure the progress and the materialisation of the project. A lot of these are largely dependent on people and their skills. As such, it’s important that you know how to delegate tasks.

The delegation of tasks is among the things that make a project move forward. This is an essential skill that every leader must have. Whether you’re handling a lead position in a volunteer project in Navy at SAF Volunteer Corps or working on your company’s fundraising activities, there are some things you should keep in mind, especially when it comes to delegating tasks.

What Your People Can Do

This is the very first thing you should do: determine the strengths and capabilities of your members. That way, it’ll be much easier for you to assign tasks based on what each member can do. Otherwise, you’ll end up dealing with complaining and grumbling members. Determining the strengths of your members requires thorough assessment, in which the HR department can help you.

The Time Frame

Every project follows a timeframe. The timings will help you determine the progress of the project. Before delegating tasks, it’s important that you know the current load and deadlines of each member. This knowledge will help you balance out assignments, which in turn will contribute to the productivity of the team.

The Willingness of the Person

Before delegating the task, you need to ask the person if he’s willing to do it. Now, not all managers will do this, and you’re not required to do so. But it’s important to know the willingness of the person so that you’ll have the assurance that the task will be carried out.

If the person is not willing to take on the task, it’s much better that you assign it to someone else to prevent wasting time and other resources. But you don’t have to be this lenient all the time. If there’s a strict deadline, you can command your member to carry out the task.

These are only some of the things you need to keep in mind when delegating a task. You may consult professional and corporate magazines to find more insights.

Project management encompasses different processes and protocols. These procedures ensure the progress and the materialisation of the project. A lot of these are largely dependent on people and their skills. As such, it’s important that you know how to delegate tasks. The delegation of tasks is among the things that make a project move forward. This is an essential skill that every leader must have. Whether you’re handling a lead position in a volunteer project in Navy at SAF Volunteer Corps or working on your company’s fundraising activities, there are some things you should keep in mind, especiall ...