Is LinkedIn the New Master of B2B Selling and Marketing?

Is LinkedIn the New Master of B2B Selling and Marketing?

A Phone ScreenFacebook dominates the social media scene in almost every aspect, from business applications to personal use. In fact, a 2015 study shows that 52 percent of marketers choose Facebook as the most important social media platform. LinkedIn, on the other hand, only got 21 percent.

Despite the disparity, LinkedIn is the most business-focused platform and is a part of social media training for businesses. So, what are the things that LinkedIn does better than other platforms?

Professional Networking

Unlike Facebook, which was initially developed for social use and has only recently expanded its scope to more business-related pursuits, LinkedIn’s main purpose is to help people network professionally and let them find other business clients, associates, and colleagues. It is the safest and most professional platform for business-related connections.

A Form of Validation

Professionals who look up your profile or business on LinkedIn can see who how you are growing in your field. It shows your previous affiliations, which also doubles as a way to validate your expertise and experience without blatantly advertising them. This is especially beneficial for law firms and healthcare organizations since it allows users to review the employees’ skills and background.

Non-Intrusive Outreach

LinkedIn users can input their professional information, such as work history, skill sets, position in their current company, specific business interests, and much more on the platform. Other professionals can access this information by simply browsing your profile. This is a form of non-intrusive outreach, as opposed to sending potential clients or employers a private message on Facebook or Twitter.

A Growing Platform

It’s true that Facebook still has the biggest user population. LinkedIn, however, is slowly gaining momentum. In 2016, there were 433 million LinkedIn users, with around106 million unique user visits each month. Around 40 percent of the users check their LinkedIn accounts daily.

LinkedIn is a very effective B2B marketing and sales platform. After all, it’s what it was built for. 

Facebook dominates the social media scene in almost every aspect, from business applications to personal use. In fact, a 2015 study shows that 52 percent of marketers choose Facebook as the most important social media platform. LinkedIn, on the other hand, only got 21 percent. Despite the disparity, LinkedIn is the most business-focused platform and is a part of social media training for businesses. So, what are the things that LinkedIn does better than other platforms? Professional Networking Unlike Facebook, which was initially developed for social use and has only recently expanded its scope to more busi ...

Technology Upgrade For Business

Technology Upgrade For Business

A Business Man Utilizing TechThe dawn of technological advancements is perceived in various ways. While it has positive effects, repercussions also exist. In business, where every bit matters, adopting technology can be both good and bad. However, when used correctly and well-moderated, it can do wonders.  

Benefits

Automation makes every business recording and communication faster, saving you heaps of time to focus on pressing matters. Additionally, automation allows you to free your staff from tedious encoding or bookkeeping functions that would mean fewer workers required, thereby cutting of labor expenses. 

Physical storage and resources are also eliminated through technology. Filing large amounts of paperwork covering meters of space can end through acquiring virtual data storage and digital recording.

With improved communication through technology, miles apart seems so near. And access to information assists in streamlining the decision making. Communication gaps of written messages are no longer a problem given the availability of cheap and fast calls both local and international.

Trends

Digitalizing your business also makes it vulnerable to cyber attacks, though. Good thing IoT security is ringing a bell and warning manufacturers to take necessary precautions.  

This is crucial as most offices and stores are now employing internet connections for most operations - surveillance, displays, records, locks and alarm systems. 

For large businesses, cloud computing and AI or Artificial Intelligence is huge, Taking recording, bookkeeping, data analysis, and inventory to a higher level of efficiency. 

Lastly, mobile payment has spread like wildfire. Mobile payment services and applications have sprouted so fast that options are endless; Apple Pay, Android Pay, Samsung Pay. NFC readers are available in most checkout stores for proximity payment technologies.  

Building the business from scratch is no piece of cake. That is why keen care is a must may it be a big or small business. Despite all these advancements, a good old consult if you plan for expansion or selling your business. In Salt Lake City, where the economy is impressively dynamic, at some point, one should listen to experts.

 

The dawn of technological advancements is perceived in various ways. While it has positive effects, repercussions also exist. In business, where every bit matters, adopting technology can be both good and bad. However, when used correctly and well-moderated, it can do wonders.   Benefits Automation makes every business recording and communication faster, saving you heaps of time to focus on pressing matters. Additionally, automation allows you to free your staff from tedious encoding or bookkeeping functions that would mean fewer workers required, thereby cutting of labor expenses.  Physical ...