Landing Page Optimization: What It Means to Your Business
Sure, traffic is an important part of your digital marketing efforts. However, if you are directing customers to a poorly-designed landing page, you’re just flushing your advertising money down the toilet, hurting your rankings and increasing bounce rate.
Before you seek the help of a digital marketing agency in Massachusetts, figure out how your landing page will help the needs of users. Optimizing a landing page is a tough task, but following the steps below can give you a foundation of what success looks like.
To keep you in the right direction, read on for some tips to improve your landing page’s conversion rate.
Make sure it’s functional
Nothing is annoying than getting excited about a product you found online only to realize that the order page is not working properly. Even if your site properly works when you first test it, a few things can cause its functionality to go bonkers. Test your pages on a regular basis, especially when you update your site regularly.
No distractions, please
Every single click is a possible conversion. So, you need to do everything to make sure your customers focus on what you want them to do. Provide directional cues so people would know what to do and where to click whenever they visit your website.
Use appropriate images
Sure, content is important, but putting the right images helps convey the emotions to make customers take the necessary action. Pair it with high-quality content, and you’re on your way to lots of conversions.
Focus on visitors
Sell benefits, not your product features. Consider your customers’ needs and focus on it. Try to look at your landing page from a customer’s point of view. How will the product help them? Convey these messages in a way that will make them feel that your product will improve their lives.
Setting the right landing pages might seem easy, but they are tough to get right. When done correctly, your landing pages can lure huge amounts of traffic — which, in turn, can lead to more revenue for your business.