Reasons Why Small Businesses Should Care About SEO
If you’re a small or medium-sized business and you hear the words “search engine optimization” which is more commonly known as SEO, some immediately think of two things. First, it’s expensive. Two, you don’t need it because you’re a small player in a field of giants. This kind of thinking could be one of the reasons why you’re losing customers. Bungemoe presents the top reasons why you need to care about SEO news and what SEO can do for you.
1. Your competitors are doing it. So should you.
For some people, anything their competitors do does not mean you need to do the same. But since your competitors are doing it for business, it means it’s doing something good for them. SEO ensures your company is searchable online. If your competitors have online visibility, then you should do the same. Otherwise, potential customers won’t find you, and your audience would be limited.
2. Your customers are looking for you. You need to be searchable online.
SEO is about ensuring that your customers can find your website or social media pages online when they search for keywords that are relevant to your business. Studies have shown that customers first do online searches before they make a purchase. You need to leverage on this new consumer habit. You need to make sure that you’re searchable.
3. You need to increase your exposure and improve credibility.
In the age of the Internet, your URL or website link is just as important as the street where you have your office. If you have a business, you need to have a website. This is the criteria in today’s digital age. If your customers can’t find you online, they can immediately doubt your credibility and even capacity to operate. So use SEO to increase both exposure and credibility.
SEO is the Future
SEO is one of the digital marketing tactics that will ensure not just your business’ survival but also your success. So invest in the right people or teams to do your SEO for you and reap the ROI you need.