Remarketing: The Whys and Hows
Failed conversion opportunities remain a problem for many businesses, partly because they don’t know what to do about it. After all, they could argue that you can’t regain past visitors to your site once they have lost their interest. What they don’t know is that they could actually still appeal to visitors who didn’t complete a transaction on their site. Enter remarketing.
What exactly is remarketing?
According to Google, with remarketing, you could show advertisements to users who have previously visited your website or utilized your mobile app and help you form a better connection with them by only showing them relevant ads across various devices.
Essentially, it enables you to make use of highly targeted ads to specific users who have visited your website before searching for services or products and stay connected with them through additional touch points, explains a top digital marketing and SEO expert in Utah.
Employed properly, remarketing could help you consistently and efficiently raise your conversion rates because you’ll be reaching or connecting with users at a time when they’re most likely ready to purchase. It’s likewise cost-effective that even small businesses could afford to invest in it and experience positive results.
You could expect to see a reduced cost per impression since you wouldn’t be vying for top ranking in Google Search, but particularly targeting people who have been to your website.
You could likewise get more specific with the way you target visitors and present your ads. For example, you could show certain ads to someone who visited a particular page on your site and lingered, or someone who already loaded their cart on your site but then abandoned it.
Remarketing could just be the answer you’re looking for if you’re facing unsuccessful conversions and cart abandonment. With it, you could target users as best as you can, and because they’ve already been to your website, it means that there’s a level of interest that you could play off if you do it right.