Define a Market Position in Your Niche in 3 Ways

Define a Market Position in Your Niche in 3 Ways

Marketers in a Meeting

To succeed in a competitive marketplace, a brand needs to have a distinct position in the minds of its intended audience. This unique niche allows a company to thrive and have a loyal base of consumers after the initial wave of one-time buyers slow down.

PR companies from Melbourne list the following ideas that enable companies to identify and establish their unique position.

Be Exceptional in One or Two Things

Being a jack-of-all-trades may seem like an ideal situation, but the problem that may arise with this approach is that your brand may lose its identity. You may end up being no one or solving no problems by being too many things to a lot of people. Positioning is about establishing a unique place in the minds of your target market. To do so, be exceptional in one or two things in your chosen niche. Focus on your strongest one or two features and use these in your marketing campaigns. Trying to remember one or two distinct things is easier for people.

Focus on a Certain Group

The same concept of being jack-of-all-trades applies to the market you want to reach. Targeting too many people spread your resources and branding thin. You may get a momentary boost in sales, but this eventually even out in the long run. What you need is a stable base of loyal consumers to achieve this stability. Also, you’ll need to focus your efforts on a certain group. Doing so allows you to pour all of your attention on particular aspects of your products or services. This singularity enables your team to develop and implement ideas that solve a specific problem.

Build Worlds with Words

A story is sometimes more memorable than the actual products or services you provide. Create a narrative that your audience relates to and may follow. Personas, or even stereotypes, may help you create an interesting background for your brand.

These are only three of the strategies you can implement to create and establish a niche for your brand. Doing so allows you to send a strong message and value proposition, and distinguish your company from the competition.

To succeed in a competitive marketplace, a brand needs to have a distinct position in the minds of its intended audience. This unique niche allows a company to thrive and have a loyal base of consumers after the initial wave of one-time buyers slow down. PR companies from Melbourne list the following ideas that enable companies to identify and establish their unique position. Be Exceptional in One or Two Things Being a jack-of-all-trades may seem like an ideal situation, but the problem that may arise with this approach is that your brand may lose its identity. You may end up being no one or solving ...

Is LinkedIn the New Master of B2B Selling and Marketing?

Is LinkedIn the New Master of B2B Selling and Marketing?

A Phone ScreenFacebook dominates the social media scene in almost every aspect, from business applications to personal use. In fact, a 2015 study shows that 52 percent of marketers choose Facebook as the most important social media platform. LinkedIn, on the other hand, only got 21 percent.

Despite the disparity, LinkedIn is the most business-focused platform and is a part of social media training for businesses. So, what are the things that LinkedIn does better than other platforms?

Professional Networking

Unlike Facebook, which was initially developed for social use and has only recently expanded its scope to more business-related pursuits, LinkedIn’s main purpose is to help people network professionally and let them find other business clients, associates, and colleagues. It is the safest and most professional platform for business-related connections.

A Form of Validation

Professionals who look up your profile or business on LinkedIn can see who how you are growing in your field. It shows your previous affiliations, which also doubles as a way to validate your expertise and experience without blatantly advertising them. This is especially beneficial for law firms and healthcare organizations since it allows users to review the employees’ skills and background.

Non-Intrusive Outreach

LinkedIn users can input their professional information, such as work history, skill sets, position in their current company, specific business interests, and much more on the platform. Other professionals can access this information by simply browsing your profile. This is a form of non-intrusive outreach, as opposed to sending potential clients or employers a private message on Facebook or Twitter.

A Growing Platform

It’s true that Facebook still has the biggest user population. LinkedIn, however, is slowly gaining momentum. In 2016, there were 433 million LinkedIn users, with around106 million unique user visits each month. Around 40 percent of the users check their LinkedIn accounts daily.

LinkedIn is a very effective B2B marketing and sales platform. After all, it’s what it was built for. 

Facebook dominates the social media scene in almost every aspect, from business applications to personal use. In fact, a 2015 study shows that 52 percent of marketers choose Facebook as the most important social media platform. LinkedIn, on the other hand, only got 21 percent. Despite the disparity, LinkedIn is the most business-focused platform and is a part of social media training for businesses. So, what are the things that LinkedIn does better than other platforms? Professional Networking Unlike Facebook, which was initially developed for social use and has only recently expanded its scope to more busi ...