4 Clever Tips to Optimize Your Business Website Overnight

4 Clever Tips to Optimize Your Business Website Overnight

online marketing digital conceptHow seriously are you taking online marketing in your company? Given that more than half of all consumers go online to search for businesses before committing to purchases, now’s the time to optimize your website.

There are numerous simple ways to ensure your site shows up on top of online searches. Here are four of them.

1. Use high-quality videos.

A few, creative videos can immediately transform a drab website into a vibrant, interactive one. Since search engines love great video clips, you can be assured of a high ranking.

Work with one of the top video production companies in Denver to come up with content that is riveting and focused. Use many video sharing sites to drive more traffic to your main site.

2. Keep doing keyword research.

At the heart of all SEO is keyword research. It’s crucial to understand the current search landscape. You need to know how to create relevant content.

This is especially important when you are about to launch your online marketing campaign. But that’s not where it ends. Keep reevaluating the keywords, so you stay up to date.

3. Prioritize speed.

Currently, search engines are penalizing slow websites. While it’s a great idea to keep posting fresh and relevant content on your website, be careful that doing so doesn’t slow down your business site. Take down old content from your website, and veer away from posting too many photos and videos.

4. Update page titles.

Take a look at your current page titles and ask yourself if you have optimized them or not. Most times, you’ll find that they aren’t unless you created them with keywords in mind. If that’s case, then change them to include your top keyword. Clients use keywords when searching for products and services.

Your website is your best opportunity to land more clients online, so you need to give it the attention it deserves. By optimizing it, you can drive more traffic to the site and make more sales.

How seriously are you taking online marketing in your company? Given that more than half of all consumers go online to search for businesses before committing to purchases, now’s the time to optimize your website. There are numerous simple ways to ensure your site shows up on top of online searches. Here are four of them. 1. Use high-quality videos. A few, creative videos can immediately transform a drab website into a vibrant, interactive one. Since search engines love great video clips, you can be assured of a high ranking. Work with one of the top video production companies in Denver to come up wi ...

The Dental Marketing Strategies Your Practice Needs ASAP

The Dental Marketing Strategies Your Practice Needs ASAP

Google search results pageAs more consumers rely on the Internet when looking for information about specific products and services, it is no surprise that they will likewise search for a dentist online. This is why oral health care professionals have to invest in assets that allow them to market their products and services online.

As part of your dental marketing campaign, you need to have a website. But not just any other website will do. You have to make sure it works effectively in drawing consumers and converting them into actual paying patients. To do this, you have to ensure that your site shows up on the first pages of search engine results pages (SERPs). The following strategies will help you achieve this goal:

Have your practice show up on online local listings

One of the most important features of an effective online marketing campaign is a local listing. Make sure that your dental practice shows up on online yellow pages, like a Google My Business listing. Regardless of how well created and well-designed your website is, your potential patients will not find you easily unless you claim a listing.

Keep in mind that search engine giants like Google, Bing, and Yahoo! prefer businesses that went to the trouble of filling out their online profile. Keep your profile up-to-date and filled with accurate details.

Localise your keywords

To further boost the SEO-friendliness of your practice’s website, use keywords that specify the locality of your dental office. For instance, rather than incorporating generic keywords like 'dental braces' or 'teeth scaling and polishing', you should include a specific location like the city where you practice or even the exact neighbourhood.

Do not think that you can do everything, especially your marketing campaigns, alone. Running a dental practice already takes a lot of your time and effort, so you should consider handing these tasks over to a professional marketing firm.

 

As more consumers rely on the Internet when looking for information about specific products and services, it is no surprise that they will likewise search for a dentist online. This is why oral health care professionals have to invest in assets that allow them to market their products and services online. As part of your dental marketing campaign, you need to have a website. But not just any other website will do. You have to make sure it works effectively in drawing consumers and converting them into actual paying patients. To do this, you have to ensure that your site shows up on the first pages of sear ...