What Makes Ads Impressive?
Advertisements are the crutch of a company. Companies use ads to get their message across to reach a wide target of customers. This message may be an announcement of a new product or service or additional information about your service. With the help of a great PR agency in Melbourne, rest assured that you will have an impressive ad to wow your clients.
Make Them Stand Out
A stand out advertisement has the following key elements: strong and relevant visuals, a strong brand identification, uniqueness, and an eye-catching headline.
Ads are all about visuals, whether they are print or on TV. Choose colours and images that represent your company and your brand. They must send a direct message at first glance. Eliminate the visual elements that are not necessary for communicating the message.
Customers should also be able to identify your brand among the many advertisements in the market today. For example, the Dove commercial is known for always advertising its moisturising content to give its consumers smooth skin. Dove never fails to emphasise this in all of its commercials.
Uniqueness, on the other hand, is like an ad’s je ne sais quoi. There should be an inexplicable factor in your ad – something that just attracts customers and something that they haven’t seen in other ads.
A PR agency in Melbourne can also help you come up with a catchy headline that gives the gist of the message. Make every word count. Refrain from fluff and pompous claims. Stick to what loyal clients would want to know about your product, and what you can promise to deliver.
A Short but Sweet Tagline
The tagline is just as important as the visuals and the headline. Think of a tagline that clients could associate quickly with your product. Think of witty phrases that would make them laugh or smile. You may even have intriguing taglines.
Proper advertisement is part of the winning formula for companies and brands. Think out of the box and you will surely get your target market.